Services and Capabilities
Branding, not just logos
Fingerpaint Design does branding. When speaking of branding it's not uncommon for people to mistake their logo as their “brand.” Often we hear companies say, “We just re-did our brand last year,” meaning, they just redesigned their logo. Your brand is much bigger than a logo. The logo is only one piece of your branding strategy.
Branding is the foundation of marketing and is inseparable from business strategy. As such, a brand is a combination of attributes, communicated through a name, or a symbol, that influences a thought-process in the mind of an audience and creates value through tangible and intangible attributes, e.g., functional and emotional benefits. Therefore, those attributes compose the beliefs that the brand's audience recalls when they think about the brand in its context.
Branding involves focusing resources on selected tangible and intangible attributes to differentiate the brand in an attractive, meaningful and compelling way for the targeted audience.
Print Design
Print is a tool used to promote your brand messages directly to the recipient in a forceful and attractive way. While your website is your online ambassador, you also need to have high-quality print collateral to support your personnel and your other critical touch-points. Strong print design plays an essential role in creating an opportunity for a positive experience with your brand. At Fingerpaint Design, we work with you to create a unified approach to your marketing efforts by creating quality print design pieces that mesh with your online presence.
Some of the print pieces we've designed for other clients include: corporate identity guides, brochures, advertisements, marketing collateral, tradeshow materials, posters, menus, direct mail,and B2B product packaging.
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Web Design, custom design that’s simple, smart, and effective
Value on the web is not just about prices, it's about giving your customers a reason to come back to your website over and over. Fingerpaint's design team is well-versed in creating custom websites that not only showcase your unique capabilities, but also make it easier for people to do business with you. Simply put, we design with your customer in mind. Our websites blend established conventions, emerging best practices, and proven marketing principles with:
- High-end, custom web design
- A clean and intuitive interface
- Relevant and focused information, not marketing fluff
- Easy-to-read layout
- Cross-browser compatibility
- Optimal usability and simple navigation
To learn more about how our web design talents, please see our latest web creations
Interactive Design
A specialty here at Fingerpaint, we have been creating visual demonstrations and training tools for more than a decade. Do you need to give your users a tutorial on how to use your website? Do you have a piece of software that needs to be explained to your customer step by step? That is where we can can help.
Fingerpaint Design can provide your company with full kiosk services, whether we handle one aspect of your project or the entire kiosk development! What you want us to do is totally up to you. We are more than happy to work with your existing contacts to make your project a success. From application development, hardware, enclosures and project management, will have the tools to make your kiosk deployment a success.
Need a complete sales resource mangement tool for your outside sales force? Fingerpaint has built many such laptop based systems for several international corporations. Hard drive or Internet based solutions can put datasheets, customer testimonials, print collateral, presentations, videos, and more at your saleforce's fingertips.
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