Featured Projects
Retirement Celebration for Bob Huang, CEO and Founder of SYNNEX Corporation
Description: On June 9, 2009, Bob Huang’s retirement celebration was held at the Computer History Museum in Mountain View, CA. The former CEO of SYNNEX Corporation, Bob Huang was greeted by 200 guests wishing to honor the man and his accomplishments. Among the attendee were customers, vendors, board members, and industry colleagues. Several executives spoke, each telling anecdotes about their years working with Bob as well as what his accomplishments meant to SYNNEX.
After the speeches, Kevin Murai took the audience on the journey of Bob’s life with the assistance of a stunning, Ken Burns-style presentation created by Matthew Carson. Starting with his childhood in Taiwan, the speech/presentation continued with his college in Japan, graduate studies in the U.S., marriage, and children. Culminating with the Compac/SYNNEX story, it was a stirring presentation that gave everyone insight into Bob’s life and accomplishments.
In addition to the presentation, Matthew Carson designed all the signage, collateral, and a complementary DVD version of the presentation. Scott Marcley did all the research on Bob Huang and wrote Kevin Murai’s speech for the presentation.
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Scope of Work:
The Cerulean Code flash microsite
Purpose: To design a themed sales promotion that would piqué the interest of SYNNEX’s’ internal sales force who had seen hundreds of promotions and yet spur them to greater sales for the sponsoring vendor, IBM.
Description: Using the furnished idea of spies and espionage, the designer (Matthew Carson) ran with the theme and presented a full-blown elite espionage center promotion. The sales force was invited to join the SYNNEX Security Operations Center (SSOC) as a field operative in a grand campaign known as The Cerulean Code. The invite, a self-running CD-ROM, was placed in each person’s desk. After the invite presentation, the viewer was automatically linked to the SSOC microsite where they could join up and record their alias as a full-fledged member of the team.
Designed as a year-long program, the participating sale people received monthly mission dossiers which detailed the IBM sales goals. Also available on the microsite were rules for the promotion, contact information for program managers (SSOC case officers), links to weekly status reports, and photo ‘surveillance’ of promotion-related events. Each month, each agent’s virtual passport on the site would show new ‘stamps’ for each goal met.
Cerulean Code invite CD-ROM
Invite video from CD-ROM
Cerulean Code Flash Microsite screenshots
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The promotion’s theme and design was so successful that it was repeated again with only slight changes the next year. The new operation was code-named Blue Phoenix.
Scope of Work:
Brian Devore took over design and production duties for Cerulean Code 2: Blue Phoenix.
