Graphic Design

Branding, Featured, Graphic Design

YMCA: Just Call Us “the Y”…

August 10, 2010 | No Comments

On July 12, 2010, the YMCA announced the first update to its identity in in 43 years. The biggest change seems to be the elevation in importance of the ’Y,’ similar in usage to McDonald’s use of the slang, MickeyD. The Young Men’s Christian Association (“YMCA” or in the USA “the Y”) is a worldwide movement of more than 45 million members from 124 national federations affiliated through the World Alliance of YMCAs. Founded on June 6, 1844 in London, England by George Williams, [...] Read More

Graphic Design

Font Fight: Helvetica vs. Arial

August 3, 2010 | No Comments

College Humor has posted the epic battle between Helvetica and Arial. The anthropomorphic typefaces are humorous, and a double thumbs up for the portrayal of Comic Sans. src=”http://www.collegehumor.com/moogaloop/moogaloop.swf? clip_id=1908292&fullscreen=1″ type=”application/x-shockwave-flash” wmode=”transparent”  width=”540″ height=”303″  allowScriptAccess=”always”> </div>

Aug 2nd

Romanian logo outed for using stock images

“…it’s a nice leaf, but the fact that’s straight stock is quite frankly insulting to the [design] industry. By cutting corners like this, it cheapens the entire process.” BRAND NEW: Romania’s new tourism logo and slogan — “Explore the Carpathian Garden” after the Carpathian mountains at the center of the country — were created by the joint partnership between TNS, a global market research firm and THR, a hospitality consultant. In a horribly designed presentation [...] Read More

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by Matthew Carson, III
Categories: Branding, Graphic Design
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Nov 2nd

Why We Don’t Do Spec Work

What is spec work? Basically, its any kind of creative work rendered and submitted, either partial or completed, by a designer to a prospective client/employer before taking steps to secure both their work and an equitable fee. Under these conditions, a designer will often be requested to submit work under the guise of either a contest or an entry exam on actual, existing jobs as a “test” of their skill. In addition, the designer normally unwittingly loses all [...] Read More

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by Matthew Carson, III
Categories: Featured, Graphic Design, Web Design
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