Featured

Advertising, Featured

Marketing that Bombs

November 13, 2009 | No Comments

Between the calculatedly folksy Americana, the loving depiction of military hardware, the mass destruction plunging from the heavens in trails of fire, and the transforming robots, someone at that ad agency has clearly seen way too many Michael Bay movies. (It lacks only shirtless, sweaty Marines and an American flag waving against a sunset.) Even if you ignore the ad’s queasy combination of warfare and commerce — I don’t exactly want to buy [...] Read More

Featured, Graphic Design, Web Design

Why We Don’t Do Spec Work

November 2, 2009 | No Comments

What is spec work? Basically, its any kind of creative work rendered and submitted, either partial or completed, by a designer to a prospective client/employer before taking steps to secure both their work and an equitable fee. Under these conditions, a designer will often be requested to submit work under the guise of either a contest or an entry exam on actual, existing jobs as a “test” of their skill. In addition, the designer normally unwittingly loses all [...] Read More

Oct 27th

10 Harsh Truths about Websites of Large Organizations

Early this year, Smashing Magazine posted an article detailing the 10 Harsh Truths about Websites of Large Organizations. As a designer who has work in both agencies and marketing communications departments, I can attest to the validity of each one of the 10 truths.

Tags: + + +
by Matthew Carson, III
Categories: Featured, Web Design
0