I think this article was actua
on Social media avatars – photos, logos, or both?I have seen a South Carolina d
on University of South Carolina Loses Legal Dispute over Interlocking SC Trademark
June 30, 2011 | No Comments
How creepy is the newest cover of Newsweek? Newsweek digitally engineered a photo illustration, aka Photoshopped, of an age-projected Princess Diana with with the former Kate Middleton, now Catherine, Duchess of Cambridge. The image is an attention-getter.
June 29, 2011 | No Comments
South Carolina textile giant, Milliken & Co., has unveiled a new company logo and brand identity for its specialty chemicals, floor coverings and performance materials divisions.
Just weeks before the iMac’s first Christmas in 1998, Steve Jobs, a lifelong fan of James Bond, instructed his ad agency to begin work on a special celebrity Christmas ad featuring 007 himself, Sean Connery — even though Connery had yet to be signed.
The Real Milkshake. Now with Double Flavor. Love it or hate it, McDonald’s Finland Double Flavor ad evokes strong responses: “This McDonald’s Double Flavor Milkshake ad does a great job at differentiating itself from many of the more obvious ad concepts that have already been done. This print ad is fresh, fun, and far from [...] Read More
February 22, 2011 | No Comments
Design, like other creative endeavors, isn’t a commodity. Whether it’s print, web or interactive, the results are based on talent, work, and years (or decades) of hard-won experience. For those who might have a hard time grasping this, I offer these three parables:
February 17, 2011 | No Comments
Kraft Foods and Landor Associates have announced the redesign of Kraft Macaroni & Cheese packaging. The new design of the 73-year-old brand retains key design elements that Americans associate with the brand, and adds a “noodle smile” visual identity, visible on all Kraft Macaroni & Cheese varieties. An American favorite, Kraft Macaroni & Cheese Dinner has been serving up smiles since 1937. In that year, a salesman for the Tenderoni [...] Read More
Facebook, Twitter, LinkedIn, and blogs all use avatars as personal ‘icons’ for members. Depending on the image you choose, these postage stamp-sized images can portray you as professional, playful, creative, silly or somber. The questions for business and individuals are, “Do I use a photo, logo, or combination of the two?” and ”How do I want to portray myself to the online world?” First off, let’s look at tips on avatars to avoid: Don’t use those Flash-generated Japanimation [...] Read More
On July 12, 2010, the YMCA announced the first update to its identity in in 43 years. The biggest change seems to be the elevation in importance of the ’Y,’ similar in usage to McDonald’s use of the slang, MickeyD. The Young Men’s Christian Association (“YMCA” or in the USA “the Y”) is a worldwide movement of more than 45 million members from 124 national federations affiliated through the World Alliance of YMCAs. Founded on June 6, 1844 in London, England by George Williams, [...] Read More
August 3, 2010 | No Comments
Small Business Watch surveys since 2007 have shown an increasing number of small businesses using the Internet to sustain and grow their businesses. “Social networking for business purposes is growing,” [Ryan Scully, director of Discover's business credit card] said. “With such small operations, small business owners don’t need a long time to tell whether something is good or bad for business, so the social networking numbers will [...] Read More
January 30, 2010 | 1 Comment
Affectionately referred to as ’SC by its students, alumni and fans, the University of Southern California is the rightful owner of the interlocking “SC” trademark, a court announced last week, despite the University of South Carolina’s latest attempt to trademark a similar symbol.
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