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    • University of South Carolina Loses Legal Dispute over Interlocking SC Trademark
      Jan 30th - 1 Comments
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      Aug 13th - 1 Comments
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    • Newsweek’s ‘Diana at 50′ Cover Stirs Up Controversy…
      Jun 30th - 0 Comments
    • SC Textile Giant, Milliken, Unveils New Logo, Brand Identity
      Jun 29th - 0 Comments
    • Own This, Not That – Suggestions for Simplifying
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Featured, OpinionNewsweek’s ‘Diana at 50′ Cover Stirs Up Controversy…
Branding, Featured, Graphic Design, VideoSC Textile Giant, Milliken, Unveils New Logo, Brand Identity
Advertising, Featured, Graphic Design1998: Sean Connery F-bombs Steve Jobs Over Imac Ad
Advertising, Featured, Graphic DesignUdderly Confused
Featured, Graphic Design, Opinion, Web DesignA Napkin, A Screw, and the Law
Advertising, Branding, Featured, Graphic DesignKraft’s Large, Cheesy Noodle Smile
Branding, Featured, Web DesignSocial media avatars – photos, logos, or both?
Branding, Featured, Graphic DesignYMCA: Just Call Us “the Y”…

Branding

Branding, Featured, Graphic Design, Video

SC Textile Giant, Milliken, Unveils New Logo, Brand Identity

June 29, 2011 | No Comments

South Carolina textile giant, Milliken & Co., has unveiled a new company logo and brand identity for its specialty chemicals, floor coverings and performance materials divisions.

Branding, Graphic Design, Video

What’s In The Box?!?!

May 19, 2011 | No Comments

“What’s in the box?” – Brad Pitt, Seven Storage Deluxe is a company that most people wouldn’t notice unless you needed their services:   Storage Deluxe storage management is a Manhattan-based owner, developer and manager of self-storage properties. The company owns, has interests in, and manages 28 self-storage locations in the New York metropolitan area, [...] Read More

May 12th

Himalayas Art Museum – 1,390 Designers Work For Nothing

In March, LOGODESIGNLOVEreported on a design ‘contest’ for the Himalayas Art Museum. Well, the results are in. How did the participants fare?

Tags: commentary + contest + crowdsourcing + design + graphic design + spec-work
by Matthew Carson, III
Categories: Branding, Graphic Design
0

Feb 17th

Kraft’s Large, Cheesy Noodle Smile

Kraft Foods and Landor Associates have announced the redesign of Kraft Macaroni & Cheese packaging. The new design of the 73-year-old brand retains key design elements that Americans associate with the brand, and adds a “noodle smile” visual identity, visible on all Kraft Macaroni & Cheese varieties. An American favorite, Kraft Macaroni & Cheese Dinner has been serving up smiles since 1937. In that year, a salesman for the Tenderoni [...] Read More

Tags: Kraft + logo + marketing + masterbrand + packaging + redesign + trademark
by Matthew Carson, III
Categories: Advertising, Branding, Featured, Graphic Design
0
Branding, Featured, Web Design

Social media avatars – photos, logos, or both?

August 13, 2010 | 1 Comment

Facebook, Twitter, LinkedIn, and blogs all use avatars as personal ‘icons’ for members. Depending on the image you choose, these postage stamp-sized images can portray you as professional, playful, creative, silly or somber. The questions for business and individuals are, “Do I use a photo, logo, or combination of the two?” and ”How do I want to portray myself to the online world?” First off, let’s look at tips on avatars to avoid: Don’t use those Flash-generated Japanimation [...] Read More

Branding, Featured, Graphic Design

YMCA: Just Call Us “the Y”…

August 10, 2010 | No Comments

On July 12, 2010, the YMCA announced the first update to its identity in in 43 years. The biggest change seems to be the elevation in importance of the ’Y,’ similar in usage to McDonald’s use of the slang, MickeyD. The Young Men’s Christian Association (“YMCA” or in the USA “the Y”) is a worldwide movement of more than 45 million members from 124 national federations affiliated through the World Alliance of YMCAs. Founded on June 6, 1844 in London, England by George Williams, [...] Read More

Aug 2nd

Romanian logo outed for using stock images

“…it’s a nice leaf, but the fact that’s straight stock is quite frankly insulting to the [design] industry. By cutting corners like this, it cheapens the entire process.” BRAND NEW: Romania’s new tourism logo and slogan — “Explore the Carpathian Garden” after the Carpathian mountains at the center of the country — were created by the joint partnership between TNS, a global market research firm and THR, a hospitality consultant. In a horribly designed presentation [...] Read More

Tags: design + logo + Romania + stock photography
by Matthew Carson, III
Categories: Branding, Graphic Design
0

Jan 30th

University of South Carolina Loses Legal Dispute over Interlocking SC Trademark

Affectionately referred to as ’SC by its students, alumni and fans, the University of Southern California is the rightful owner of the interlocking “SC” trademark, a court announced last week, despite the University of South Carolina’s latest attempt to trademark a similar symbol.

Tags: Branding and Logos + Gamecocks + logo + South Carolina + trademark + USC
by Matthew Carson, III
Categories: Branding, Featured
1
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