Social media avatars – photos, logos, or both?

Facebook, Twitter, LinkedIn, and blogs all use avatars as personal ‘icons’ for members. Depending on the image you choose, these postage stamp-sized images can portray you as professional, playful, creative, silly or somber. The questions for business and individuals are, “Do I use a photo, logo, or combination of the two?” and “How do I [...]

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John Ellis: Do you have unique title tags?

Every week, John W. Ellis publishes his e-blast on SEO tips. Here is this week’s tip: Do you have unique title tags? It is essential for every single page on your website to have unique title tags. The title tag is, and has always been, the most important factor in achieving higher search rankings. Yes, [...]

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John Ellis – SEO Tip

In July, I had the opportunity to hear John W. Ellis speak at the Greenville Social Media Club. His presentation, while brief (only 1 hour), was very informative. Because of his expertise, I decided to subscribe to his e-blast on SEO tips when offered it. Here is this week’s tip: How fresh is your web [...]

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10 Harsh Truths about Websites of Large Organizations

Early this year, Smashing Magazine posted an article detailing the 10 Harsh Truths about Websites of Large Organizations. As a designer who has work in both agencies and marketing communications departments, I can attest to the validity of each one of the 10 truths. Here are the ten with our comments...

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