YMCA: Just Call Us ‘the Y’…

On July 12, 2010, the YMCA announced the first update to its identity in in 43 years. The biggest change seems to be the elevation in importance of the ‘Y,’ similar in usage to McDonalds use of the slang, MickeyD. The Young Men’s Christian Association (“YMCA” or in the USA “the Y”) is a worldwide [...]

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University of South Carolina Loses Legal Dispute over Interlocking SC Trademark

Affectionately referred to as ’SC by its students, alumni and fans, the University of Southern California is the rightful owner of the interlocking “SC” trademark, a court announced last week, despite the University of South Carolina’s latest attempt to trademark a similar symbol. When South Carolina initially came out with the interlocking “SC” logo in [...]

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