Social media avatars – photos, logos, or both?

Facebook, Twitter, LinkedIn, and blogs all use avatars as personal ‘icons’ for members. Depending on the image you choose, these postage stamp-sized images can portray you as professional, playful, creative, silly or somber. The questions for business and individuals are, “Do I use a photo, logo, or combination of the two?” and “How do I [...]

Continue reading...

YMCA: Just Call Us ‘the Y’…

On July 12, 2010, the YMCA announced the first update to its identity in in 43 years. The biggest change seems to be the elevation in importance of the ‘Y,’ similar in usage to McDonalds use of the slang, MickeyD. The Young Men’s Christian Association (“YMCA” or in the USA “the Y”) is a worldwide [...]

Continue reading...

Font Fight: Helvetica vs. Arial

College Humor has posted the epic battle between Helvetica and Arial. The anthropomorphic typefaces are humorous, and a double thumbs up for the portrayal of Comic Sans.

Continue reading...

Romanian logo outed for using stock images

“…it’s a nice leaf, but the fact that’s straight stock is quite frankly insulting to the [design] industry. By cutting corners like this, it cheapens the entire process.” BRAND NEW: Romania’s new tourism logo and slogan — “Explore the Carpathian Garden” after the Carpathian mountains at the center of the country — were created by [...]

Continue reading...

New Business Cards Have Arrived

We have new business cards here at Fingerpaint Design: We liked the design for our previous ones, so this was more of an evolution than a redesign. When updating them we had two objectives: On the previous set, we didn’t say what we did — oops, dumb oversight,  fixed that this time around We wanted [...]

Continue reading...

Why We Don’t Do Spec Work

The asset of our studio is our artistry — the creative solutions to the communications problems and opportunities facing our clients. And innovative originality can be tough to define, or agree upon. One person’s passion is often another’s poison. So it’s no wonder that potential clients often ask us to take a project on speculation. That is, to try out our creative product in much the same way they may try out a car before purchasing. Unfortunately, we must turn down such projects.

Continue reading...