John Ellis: Are you using PPC?

Every week, John W. Ellis publishes his e-blast on SEO tips. Here is this week’s tip: Many people are still scared of pay-per-click, or paid search marketing. The fact is it can be a very profitable marketing channel. Paid search marketing allows advertisers to target specific searches and cities. It also allows for clear and [...]

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Marketing that Bombs

I don't exactly want to buy a product being sold via a bombing run -- I simply can't understand how Motorola, Verizon, and Google think that positioning their product as a destructive, hostile menace is going to endear it to anyone.

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