Between the calculatedly folksy Americana, the loving depiction of military hardware, the mass destruction plunging from the heavens in trails of fire, and the transforming robots, someone at that ad agency has clearly seen way too many Michael Bay movies. (It lacks only shirtless, sweaty Marines and an American flag waving against a sunset.)
Even if you ignore the ad’s queasy combination of warfare and commerce — I don’t exactly want to buy a product being sold via a bombing run — I simply can’t understand how Motorola, Verizon, and Google think that positioning their product as a destructive, hostile menace is going to endear it to anyone. The iPhone’s ads make it look cool, hip, and empowering. This Droid ad makes it seem poised to enslave us all.
Nathan Alderman, Motley Fool
YouTube - Link to Motorola DROID: Stealth commercial
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Written by Matthew Carson, III
Topics: Advertising, Featured, Video