1998: Sean Connery F-bombs Steve Jobs Over Imac Ad
ust weeks before the iMac’s first Christmas in 1998, Steve Jobs, a lifelong fan of James Bond, instructed his ad agency to begin work on a special celebrity Christmas ad featuring 007 himself, Sean Connery — even though Connery had yet to be signed. “The ad was of dubious quality, clearly not one of the agency’s finer moments,” says former Apple marketing executive, Frederica Woods.
Though Steve had a thing for Sean Connery, the feeling was not mutual. Connery was appalled by the “advert” Jobs sent across the pond and declined to participate in the campaign. Connery’s rejection was accompanied by a letter revealing one pissed-off film star.
The Advertisement
The Letter
Disclosure:
Actually this is a hoax by Scoopertino. Primarily it is unbelievable as the letter is written in American English. Sean Connery would not say ”crass” or end it with ”Best,” and he would not be so rude in an official letter however much he was annoyed. Also, he is very modest and would never presume to have the 007 logo printed on his headed paper.
Recent Posts:
- June 30, 2011 – Newsweek’s ‘Diana at 50′ Cover Stirs Up Controversy…
- June 29, 2011 – SC Textile Giant, Milliken, Unveils New Logo, Brand Identity
- June 27, 2011 – Own This, Not That – Suggestions for Simplifying
- June 21, 2011 – 1998: Sean Connery F-bombs Steve Jobs Over Imac Ad
- May 27, 2011 – Udderly Confused
- May 24, 2011 – Who Needs Designers?
- May 19, 2011 – What’s In The Box?!?!
- May 13, 2011 – Video: 2009 Spring Varnex Opening
There are no responses so far.