Kraft Foods and Landor Associates have announced the redesign of Kraft Macaroni & Cheese packaging. The new design of the 73-year-old brand retains key design elements that Americans associate with the brand, and adds a “noodle smile” visual identity, visible on all Kraft Macaroni & Cheese varieties. An American favorite, Kraft Macaroni & Cheese Dinner has been serving up smiles since 1937. In that year, a salesman for the Tenderoni [...] Read More
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I think this article was actua
on Social media avatars – photos, logos, or both?I have seen a South Carolina d
on University of South Carolina Loses Legal Dispute over Interlocking SC Trademark
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design | corporate | business | graphic design | logo | video | humor | marketing | redesign | trademark | branding | Branding and Logos | Web Design | commentary | crowdsourcing | spec‑work | web site | youtube | South Carolina | facebook | linkedin | social media | twitter | Gamecocks | Google | Motorola | Romania | USC | Varnex | avatar | black history month | contest | creativity | event | factual | fonts | history | infographic | lawyer | masterbrand | motion graphics | myspace | no!spec | packaging | picasso | small business | stock photography | typographyA Napkin, A Screw, and the Law
February 22, 2011 | No Comments
Design, like other creative endeavors, isn’t a commodity. Whether it’s print, web or interactive, the results are based on talent, work, and years (or decades) of hard-won experience. For those who might have a hard time grasping this, I offer these three parables:
Facts and the Real McCoy
February 18, 2011 | No Comments
Today I was surfing the web and came across an article about Diversity, Black History Month, and the contributions of people of color in history. The article was on the web site of a major corporation. Not being a scholar of American History (thanks public school!), I accepted the article as gossip. Except for one part crediting Garrett A. Morgan with the invention of the traffic signal – that part stopped me mid-sentence. It’s Not True Several years [...] Read More

