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Featured, Graphic Design, Opinion, Web Design

A Napkin, A Screw, and the Law

February 22, 2011 | No Comments

Design, like other creative endeavors, isn’t a commodity. Whether it’s print, web or interactive, the results are based on talent, work, and years (or decades) of hard-won experience. For those who might have a hard time grasping this, I offer these three parables:

Opinion

Facts and the Real McCoy

February 18, 2011 | No Comments

Today I was surfing the web and came across an article about Diversity, Black History Month, and the contributions of people of color in history. The article was on the web site of a major corporation. Not being a scholar of American History (thanks public school!), I accepted the article as gossip. Except for one part crediting Garrett A. Morgan with the invention of the traffic signal – that part stopped me mid-sentence. It’s Not True Several years [...] Read More

Feb 17th

Kraft’s Large, Cheesy Noodle Smile

Kraft Foods and Landor Associates have announced the redesign of Kraft Macaroni & Cheese packaging. The new design of the 73-year-old brand retains key design elements that Americans associate with the brand, and adds a “noodle smile” visual identity, visible on all Kraft Macaroni & Cheese varieties. An American favorite, Kraft Macaroni & Cheese Dinner has been serving up smiles since 1937. In that year, a salesman for the Tenderoni [...] Read More

Tags: Kraft + logo + marketing + masterbrand + packaging + redesign + trademark
by Matthew Carson, III
Categories: Advertising, Branding, Featured, Graphic Design
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© 2011 Fingerpaint Design. All rights reserved. Fingerpaint Design, the Fingerpaint Design Logo, the “splat A” and all other Fingerpaint names and slogans are copyrights of M. Carson, III dba Fingerpaint Design. All other names and marks are the property of their respective owners. Inclusion of examples and/or screenshots does not imply recommendations or endorsements by clients or former employers. | Privacy Policy

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