Romanian logo outed for using stock images
“…it’s a nice leaf, but the fact that’s straight stock is quite frankly insulting to the [design] industry. By cutting corners like this, it cheapens the entire process.”
BRAND NEW: Romania’s new tourism logo and slogan — “Explore the Carpathian Garden” after the Carpathian mountains at the center of the country — were created by the joint partnership between TNS, a global market research firm and THR, a hospitality consultant.
In a horribly designed presentation available on Issuu, TNS and THR provide some market research, and it turns that more than 40% of people who have visited Romania consider both the Carpathian mountains and the countryside landscapes to be the major attractions. So, the heavily green new logo comes well justified. But the real story of this logo doesn’t lie in its rationalization, concept, or execution…
As it turns out, tropical leaf above the lettering is royalty-free clip art available at iStockphoto, created by Belgian designer Tom Nulens of Sodafish. In addition, the clip art was already used by an Irish company called Change Transport as its logo. I’m sure there was nothing in the TNS/THR report that rationalized lazy and unimaginative design.
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