Marketing that Bombs
Between the calculatedly folksy Americana, the loving depiction of military hardware, the mass destruction plunging from the heavens in trails of fire, and the transforming robots, someone at that ad agency has clearly seen way too many Michael Bay movies. (It lacks only shirtless, sweaty Marines and an American flag waving against a sunset.)
Even if you ignore the ad’s queasy combination of warfare and commerce — I don’t exactly want to buy a product being sold via a bombing run — I simply can’t understand how Motorola, Verizon, and Google think that positioning their product as a destructive, hostile menace is going to endear it to anyone. The iPhone’s ads make it look cool, hip, and empowering. This Droid ad makes it seem poised to enslave us all.
Nathan Alderman, Motley Fool
Recent Posts:
- June 30, 2011 – Newsweek’s ‘Diana at 50′ Cover Stirs Up Controversy…
- June 29, 2011 – SC Textile Giant, Milliken, Unveils New Logo, Brand Identity
- June 27, 2011 – Own This, Not That – Suggestions for Simplifying
- June 21, 2011 – 1998: Sean Connery F-bombs Steve Jobs Over Imac Ad
- May 27, 2011 – Udderly Confused
- May 24, 2011 – Who Needs Designers?
- May 19, 2011 – What’s In The Box?!?!
- May 13, 2011 – Video: 2009 Spring Varnex Opening
There are no responses so far.